Kanye West has shown some his early fruits of his partnership with Adidas, providing the sports brand a new track, God Level, as the backing anthem of their new World Cup 2014 campaign.
The heavy instrumental (which can be heard in full over here) seems a natural progression from West’s Yeezus LP (it’s yet to be confirmed to whether God Level is an unused track from last year’s collection, or an entirely new recording).
Watch the new ad below; once we can embed the full audio we will of course be sharing that too. God Level is produced by Hudson Mohawk; at this moment in time it’s unclear as to whether the track will be included as part of West’s much-rumoured upcoming eighth studio album.
