Watch Yore’s video for his debut single ‘Knew Better’

Newcomer Yore has shared the mesmerising video for his striking debut single ‘Know Better’.

Co-produced alongside Kendrick Lamar-collaborator Robin Hannibal, the track delivers a compelling slice of alt/future-R&B – think along the lines of ‘Gallant meets SG Lewis meets Frank Ocean’ and you’re some-way there.

Of the track, Yore says “The song is an expression of new vulnerability and regret I started writing three years ago. I was going through an intense period of alone time trying to figure out my life, listening to a lot of meditative ambient music, and found this beautiful instrumental by a Ukrainian composer called Heinali. There was a melody I couldn’t get out of my head, so I just recorded a demo right there at home and forgot about the song for some time. Several months later a friend introduced me to Robin. I’ve always been a fan of his musical sensibility, his attention to detail, his intentionality. He really pays attention to everything and was able to bring my vision to life.”

Watch the mesmerising James Mountford-directed video below: