After a decade of supporting some of the world’s biggest names, Apple have called time on their annual Apple Music Festival.
Repeating annually at London’s Roundhouse (having first launched at the intimate Air Studios back in 2007, and then Camden’s KOKO), the event, initially dubbed the iTunes Festival, will now no longer be returning at the venue. Likewise Apple have also confirmed the axe to reputable site Music Business Worldwide.
The festival has seen a host of big names grace the stage over the past ten years, including the likes of Alicia Keys, Ed Sheeran, One Direction and The Weeknd, and whilst initially running throughout September, the event was scaled back in 2015 and 2016 to just ten nights only.
The Roundhouse also confirmed the news yesterday too:
@LewwyPaints Hi Lewis saw your article re AMF just to let you know someone had confirmation yesterday that it's no longer going ahead pic.twitter.com/WefCTZZ46E
— B Parmar (@neets2341) September 2, 2017