Earlier this week, Kanye West revealed the title of his new album had changed once again, and set about allowing fans to guess the new name from the initials T.L.O.P.
Whilst he didn’t have to, Yeezy promised to award a prize to anyone who guessed correctly. 33 fans were right in naming the new project The Life Of Pablo, and their prize, as promised by Kanye, consisted of free tickets to tonight’s Yeezy Season 3 launch in New York’s Madison Square Gardens, and more.
According to an email from director Elon Rutberg (and infiltrated by TMZ.com), the winners will all receive a pair of the latest in the Yeezy footwear range, adding that they must “keep this correspondence 100% confidential – any violation of this will void your contest win.”
Tonight’s show is set to be one heck of an event; besides being shown in cinemas across the globe, the Yeezy Season 3 launch can also be viewed right on our own site – head over here to watch from 9pm GMT.
