Beats By Dre have joined forces with a wealth of British talent as part of the headphone manufacturer’s new #SoloSelfie campaign, inspired to get fans sharing their own moment of ‘self-expression’.

The ad features Jessie Ware, Charli XCX, Rudimental, Jess Glynne, George the Poet, Kwabs, Blonde, Rizzle Kicks & Giggs – all there to help boost the credibility of arguably one of the coolest headphone brands out there.

Watch below: