Spotlight: 15 for 2015 ‘Ones To Watch’ – Seinabo Sey

Seinabo Sey is one of those bizarre cases that you unfortunately hear too many about – someone whose sheer talents are applauded by the blog community, yet criminally ignored by the general public who buy music.

Bursting onto the scene over a year back with Younger almost a year back (which subsequently received a shimmering remix thanks to Kygo), the Swedish musician has been delivering strong output ever-since, including the infectious Hard Time, and her latest single Pistols At Dawn.

What’s interesting about Seinabo Sey, however, is the various amounts of influences that her music includes, which lead her to potentially become the ‘next big Neneh Cherry after Neneh Cherry herself’. Thanks to her family’s stint over in Gambia where she moved as a young child, Afrobeats are an obvious inclusion into her styles, alongside some enchanting down-tempo ‘future’ R&B with some alt thrown in there too.

Her thought-provoking lyrics also show maturity far beyond Sey’s 23 years, and thus-far drive her leaps-and-bounds over pretty-much anything else on the scene (bar potentially Mapei, whose producer is currently working with Sey, too).

With a full-length debut album pencilled in to land just around the corner, we hope the buying-public give in and put their money behind Seinabo Sey, who could just well be one of the shiniest cross-genre exports from Sweden we’ve seen in a while.