Instagram have unveiled a new feature to their hugely-successful photo-sharing platform, Instagram Direct.

The new feature, which comes on the same week where Twitter announced photo inclusions in their direct messages, allows users to send photos and videos privately to up to 15 friends.

Both modes (single, and group) will allow full conversations privately along with the ability to see who (in group-mode) has seen the associated photograph/video.

The feature will also allow users to accept content from users they do not follow, providing they accept a ‘pending request’. This feature has been put in place to minimise spam requests (though, even with the security of Twitter, we all know Spam is never 100% foolproof).

Check the full video below for more information on Instagram Direct; the updated Instagram app will be available as of today in the iOS and Android stores.