Kanye West releases ‘Black Skinhead’ video

Whilst Kanye West’s new LP Yeezus may not be up to everyone’s tastes, you can’t blame him for trying to push the boundaries of hip-hop to the extremes, and that includes the promotion of the album too. Away from what is generally considered to be industry norm, West used clever street projections and social teasing as the main way to drum up excitement, and it seemed to have worked, with global sales now well over the 1m-mark.

The release of this new video for album track Black Skinhead then follows that boundary-extremism, with a source of intriguing creativity. In this clearly ominous clip, an animated West is seen rapping ferociously onscreen across a black background. To put it bluntly, it’s shit – a really really shit excuse for a video. Whilst the rapper may feel that you can flip creativity on its head; utilising late-90s console graphics is not the way. There really doesn’t feel to be any substance to this clip – he would’ve done better just to release a lyric video and let that be that.

Essentially, it’s a half-arsed effort – even up-and-coming artists with very little in the way of funds to their name, produce better visual accompaniments than this.

Anyhow, that’s just our opinion. Check out the full Black Skinhead video for yourself below and let us know your thoughts:

UPDATE: Further to Kanye West’s Twitter statement, we have removed this video. See the full statement here.