Hey guys, remember a couple of days after Kanye unveiled The Life Of Pablo, he said it would forever-remain a TIDAL exclusive? Well, yeah, as it happens, he was talking actual bullshit. Earlier today, the project (Yeezy’s seventh studio outing), hit other major streaming services including Apple Music and Spotify.
My album will never never never be on Apple. And it will never be for sale… You can only get it on Tidal.
— KANYE WEST (@kanyewest) February 15, 2016
Rumours of the album’s appearance on non-TIDAL platforms have kinda been put into question for a while now – a fortnight back, Kanye added his Rihanna-collab Famous onto Spotify, with I Love Kanye being also made available earlier this week.
Whilst some might criticise Kanye for doing an about-turn, it seems like he’s the one who’s had the last-laugh. First-month streaming numbers for The Life Of Pablo were released a couple of days back, and it showed that the album clocked up an impressive 250m streams in just the first ten days of release alone. Remember, that number is on a platform that’s currently close to 3m paid subscribers, a far cry from TIDAL’s competition!
Anyhow, the fact is is that The Life Of Pablo is now available to pretty-much everyone, so grab your ears around the entire project below:
