Sampa the Great has shared her new single ‘OMG’, alongside announcing her hotly-anticipated debut album ‘The Return’.
Premiered as Zane Lowe’s recent radio show on Apple’s Beats 1, ‘OMG’ follows the recently-released ‘Final Form’, a song which quickly received accolades from the likes of Annie Mac, Mistajam, DJ Target, Gilles Peterson & Lauren Laverne (6 Music).
Built on four years of personal and musical soul-searching, ‘The Return’ is an assured statement, the product of meaningful musical connections and of Sampa having to redefine her self-identity away from the comforts of family and old friends. With reference points ranging from classic hip-hop to ancient Southern African sounds, the album sees Sampa tackle bigger questions, exploring what it means to feel at home, to feel excluded, and to see someone as an outsider. It stems from the rift Sampa has experienced in the rise of her career, where she’s celebrated as part of a new generation of musicians – with “BEE9” winning the prestigious Australian Music Prize in 2017 (she shares nominations with the likes of Tame Impala, Jordan Rakei, King Gizzard & the Lizard Wizard, and previous winner Courney Barnett) – while at the same time still being seen as an other.
On “The Return” Sampa has enlisted a string of esteemed collaborators and peers to create the album. Mixed by Jonwayne (of Stones Throw notoriety), MsM (Skepta/Boy Better Know) and Andrei Eremin (GRAMMY-nominated engineer for Hiatus Kaiyote and Chet Faker), productions are by Silentjay, Slowthai producer Kwes Darko, Clever Austin (Perrin Moss of Hiatus Kiayote), Blue Lab Beats and Syreniscreamy. The album also features collaborations with Ecca Vandal and London jazz collective Steam Down. Many of them are the fruits of the network Sampa has built since first making waves in 2015 – following time spent studying in San Francisco and LA – as a new arrival in Sydney’s hip-hop and jazz freestyle nights. Since then, she’s performed with Denzel Curry on his breakout track ‘Black Balloons’ for Triple J’s ‘Like A Version’, and toured globally, supporting the likes of Kendrick Lamar, Ms. Lauryn Hill, Thundercat, Joey Bada$$, Hiatus Kaiyote, Noname, Ibeyi and Little Simz.
Watch the new video for ‘OMG’ below; ‘The Return’ lands on 13th September: