Florence + the Machine have premiered the video for ‘Big God’. lifted off their anticipated new album ‘High As Hope’.
Beautifully choreographed by Akram Khan (and Florence herself), the singer recently opened up about the concept behind the song – “‘Big God’ was written about that feeling when someone has not replied to your text, the modern phenomenon of ‘ghosting’ which is one of my favourite words but not my favourite feeling. I was describing it to someone and they said to me ‘you need a big god’, as if the need in me were so cavernous it would take something enormous to fill it. Probably something bigger than a text message. It’s always been a very physical song, I saw a dance piece in my head as I was writing it, so to co choreograph something with Akram Khan was a huge honour. Autumn de Wilde fully understood what I was trying to do. The power of the desire within the void. Left with yourself to rage and wonder. And really it is yourself you are raging against. Not the ghost.”
Catch the visual below: