Jax Jones has given last month’s Instruction the video treatment, gearing up for Carnival season with a similarly-inspired visual alongside featured-collaborators Demi Lovato and Stefflon Don.
Of his guest stars, Jax says he “wanted to continue where [he] left off with ‘You Don’t Know Me’,”, adding “We knew we needed someone with a certain level of swag and confidence to pull off a song like this so we sent it to Demi Lovato to see if she was interested. I thought it was long shot but she loved the record and delivered us all the right feels in the vocal. Stefflon Don is one of the most exciting new rappers to come out of the UK today, so getting her on a song with a pop superstar like Demi is a defining moment for me as a fan of music. I love clashing genres together. It’s one of those collaborations which is as exciting on paper as it sounds on record. I can’t wait to play this song at my festival shows this summer!”
Catch the LA-shot Instruction vid, below: