Snakehips pulled an absolute par getting Zayn Malik onboard for their new joint Cruel; though that’s not to say either were a surprise – Zayn’s really been upping the ante in the post-pop realms of credibility lately, whilst the Snakehips lads consistently seem to turn everything they touch into gold. In fact, in hindsight, it seems this collaboration has been a long-time-coming, and whilst it’s probably not impacted the charts as much as we would have presumed, we’re safe in the knowledge that this jam has some proper longevity.
Unsurprisingly, a tie-up this big was deserved of a video, and today Zayn, Ollie and James have delivered a pretty-fine execution on that front too.
Catch it in full below; you can also stream the Cruel audio over on Apple Music too if that’s your thing:
