The Weeknd’s hotly-anticipated new album Beauty Behind The Madness drops later this week, and with that means the PR trail is starting to hot up.

Moments ago, the Canadian R&B crooner delivered the official video for his Kanye West-produced Tell Your Friends, a track teased a few days back during The Weeknd‘s recent gig in Las Vegas. Directed by Grant Singer (responsible for The Weeknd’s The Hills visual), the clip sees the singer go all-sorts of in, from being involved in a shooting to burying himself alive. It’s pretty violent so tread carefully with who you watch it with.

You can catch the full Tell Your Friends video below; meanwhile you can also stream a 20-minute preview of Beauty Behind The Madness here, and preorder the record via the iTunes / Apple Music link: