Following its soft-launch earlier in the week, Jay Z is set to unveil the final details of his anticipated new streaming service, TIDAL.

Already with confirmed support from the likes of Beyonce (obviously), Kanye West, Rihanna and Calvin Harris, an early preview video also showed the likes of Madonna, Daft Punk and Chris Martin showing their allegiance to the new service, which is set to prioritise a more higher-quality streaming service than TIDAL’s main rivals, Spotify and Deezer.

We’ve got the full stream of the press conference on lockdown, so hit the play button to watch Jay Z announce a new direction for the music industry from both a creative and business perspective.

Head over to TIDAL’s official website for more info; price-plans start from US$9.99 per month.