No sooner had the audio landed this morning has Beyonce unveiled the official video for 7/11, her new single, and the lead track from the upcoming Platinum Edition rerelease of her self-titled 2013 album.
Featuring Beyonce and her dancers strutting around in a hotel, the 7/11 visual is, in our opinion, one of Beyonce’s most creative to-date. The clip is as exciting as it is interesting; sure it may look cheap, but look past that and into the editing and production, and you’ll see a completely different side. Great work from our POV – a complete stroke of art.
Catch the full 7/11 video below, and hit the Amazon link below to preorder the full 4-disc Beyonce: Platinum Edition: