Following his announcement of the new track last week, Kendrick Lamar has officially unveiled i, likely to be the first track from his upcoming as-yet-untitled new album.

Featuring a sample of The Isley Brothers’ iconic That Lady, i is available to stream in full below; on first play it sounds like an absolute hit that’s surely likely to further his fanbase with the more commercial sound.

The unveiling of the single also coincides with Kendrick Lamar’s nomination for Best International artist at this year’s MOBO Awards earlier today.