the-weeknd-kiss-land

In preparation for the full release of his forthcoming debut album Kiss Land next Tuesday, The Weeknd has unveiled probably one of the most bizarre promotional videos ever.

Styled as a Japanese single’s phone-line ad, urging viewers to call a phone number. Those who actually make the call are greeted with a message from the singer/songwriter thanking his fans “from being homeless to traveling the world.”

Check it out below and head over to NPR’s site to stream the album in full.