In preparation for the full release of his forthcoming debut album Kiss Land next Tuesday, The Weeknd has unveiled probably one of the most bizarre promotional videos ever.

Styled as a Japanese single’s phone-line ad, urging viewers to call a phone number. Those who actually make the call are greeted with a message from the singer/songwriter thanking his fans “from being homeless to traveling the world.”

Check it out below and head over to NPR’s site to stream the album in full.