British XFactor winners Little Mix have unveiled the video for new single ‘How Ya Doin?’, bringing female femcee Missy Elliott along for the ride.
The track features a heavy sample of De La Soul’s legendary ‘Ring Ring Ring’, and it actually works pleasantly well. Although I’m not really a fan of pop music in itself, the track itself follows a funky and fresh vibe, whilst the video supports the above with full vibrancy emulating the funky beat of the single.
It’s great to see Missy in a video again; it’s been a far too long-time-coming (Elliott’s previous singles ‘9th Inning’ and ‘Triple Threat’ were downloads-only without any visual support). Fingers crossed this is early days of a PR machine in preparation for her new material.
Have a watch of the new video below and let us know your thoughts: