Nothing can prove the power of 1 minute of TV leading to sales more than what’s been happening over the past 24 hours.

After an appearance on their own TV show ‘Saturday Night Takeaway’, TV stars Ant & Dec performed a surprise homage to their past pop life as part of their Big Reunion skit. After surprising audiences both at home and in-studio (with Twitter commentary going through the roof at the time!), it seems that their appearance has had a massive affect on the sales of debut single ‘Let’s Get Ready to Rhumble’.

The song, originally recorded under the duo’s moniker ‘PJ and Duncan’ way back in 1994, has climbed to No 5 in the iTunes chart as of 5pm today (24th March 2013) – something that not even ex-label DMG would’ve have conceived.

Check the moment that they surprised audiences below. For those who love a reminder of their youth, this is it!