Snoop Dogg’s new alter-ego ‘Snoop Lion’ has revealed more about his forthcoming new album ‘Reincarnated’.

The new reggae-inspired album is set for an April 2013 release, with Snoop enlisting the production brilliance of Diplo and the Major Lazer team. The album is set to feature a plethora of guest stars too, with Akon, Busta Rhymes, Chris Brown, Rita Ora, TI and Drake all confirmed collaborators.

In support of the album’s release date, Snoop will also release a full-length documentary, set to drop in UK cinemas once the SXSW premiere in a fortnight. The documentary will highlight Snoop’s transformation from a Dogg to a Lion, and shares the same name as the ‘Reincarnated’ album title.

Speaking of the album, Snoop said”

“We were searching for true reggae music and the message of peace and hope it reflects….. It’s so much a part of who I am, and this record is all about paying homage and giving respect to those who created and love reggae music, and hopefully introducing it to a whole new audience. I feel truly honored to make this album and respect to all who blazed the path for me.”

Reincarnated, the album, is set to be released on April 23, whilst the documentary is expected to drop on 15th March. Watch the trailer below: